I believe in having good communication with the team and provide a consistent tone and message to the customers
Hello! I’m Sheila – but people like to call me Shu.
My main stuff I do is illustration and graphic design and my frequent tools would be Adobe Illustrator, InDesign, Photoshop and the trusty combo of a pen and pad of paper.
I’m a strong believer that user centric design is the central focus for good design, the second priority is that it’s not an eyesore.
Designers should exist to eradicate friction points in people’s every day lives.
I graduated from Central Saint Martins with a degree in Product Design. This course laid my foundation with UX research and development methodologies, visual communication techniques and learnt to embrace the importance of prototyping.
I’m a fan of Agile Scrum.
Design Thinking & Agile Methodology
Create a learning environment for constant improvement; spread knowledge and weed out friction points systematically
Short feedback loop
Understand the stakeholders’ needs and frequently include their feedback in order to create a relevant product
It’s not enough to only strive to develop a working product but design a product that users would want to use
Hobbies & interests
Understanding the reason behind people’s actions is fascinating to me. My topics of interest include Transactional Analysis, Myer Briggs Type Indicator personalities and their cognitive functions, and behavioural economics.
In my spare time, I like to paint on Photoshop for fun. You’ll be able to see some of these works in my portfolio. Some of my favourite artists include Gustav Klimt, Ai Yazawa and Audrey Kawasaki.
My friends and I frequently like to see which songs we can ruin at karaoke bars. Join us for a session and you’ll be acquainted with my rendition of some Steel Heart, The Darkness, Taylor Swift and Disney classics.
To be responsible for a seed’s growth, health and finally reaching maturity, requires a lot of nurturing and patience. Being close to greenery is a great excuse to be outside in the sunshine and to take time to notice the details of nature.