About me

Hello! I’m Sheila, some people like to call me Shu.

My main focus is illustration and graphic design and tools of choice would be the Affinity Suite though I also use Adobe Illustrator, InDesign, Photoshop and the traditional pen and paper.

I’m a strong believer that user centric design is the central focus for good design, the second priority is that it’s not an eyesore.

Designers should exist to eradicate friction points in people’s every day lives.

I graduated from Central Saint Martins with a degree in Product Design. This course laid my foundation with UX research and development methodologies, visual communication techniques and learnt to embrace the importance of prototyping.

I’m a fan of Agile Scrum.

My skills

95%
Affinity Designer
95%
Affinity Publisher
65%
Affinity Photo
85%
Adobe Illustrator
75%
Adobe InDesign
50%
Adobe Photoshop
75%
Branding
95%
Illustration

75%
UX design
70%
UI design
80%
Responsive web design
50%
WordPress
90%
Google Docs
90%
Google Slides
50%
Figma
50%
Photography
95%
Print design

25%
Flexbox
65%
HTML
65%
CSS
55%
Bootstrap
20%
SASS
40%
GitHub
60%
Agile
85%
Scrum

Design Thinking & Agile Methodology

Good communication

I believe in having good communication with the team and provide a consistent tone and message to the customers

Constant improvement

Create a learning environment for constant improvement; spread knowledge and weed out friction points systematically

Short feedback loop

Understand the stakeholders’ needs and frequently include their feedback in order to create a relevant product

Working product

It’s not enough to only strive to develop a working product but design a product that users would want to use

Hobbies & interests

Psychology

Understanding the reason behind people’s actions is fascinating to me. My topics of interest include Transactional Analysis, Myer Briggs Type Indicator personalities and their cognitive functions, and behavioural economics.

Digital painting

In my spare time, I like to paint on Photoshop for fun. You’ll be able to see some of these works in my portfolio. Some of my favourite artists include Gustav Klimt, Ai Yazawa and Audrey Kawasaki.

Singing

My friends and I frequently like to see which songs we can ruin at karaoke bars. Join us for a session and you’ll be acquainted with my rendition of some Steel Heart, The Darkness, Taylor Swift and Disney classics.

Gardening

To be responsible for a seed’s growth, health and finally reaching maturity, requires a lot of nurturing and patience. Being close to greenery is a great excuse to be outside in the sunshine and to take time to notice the details of nature.

I’m here. Come and say hello!

If you would like to connect with me on LinkedIn, InstagramGitHub or contact me directly:

Have an idea of what you’d like?

Pop me a message and let’s start designing