About me

Hello! I’m Sheila – but people like to call me Shu.

My main stuff I do is illustration and graphic design and my frequent tools would be Adobe Illustrator, InDesign, Photoshop and the trusty combo of a pen and pad of paper.

I’m a strong believer that user centric design is the central focus for good design, the second priority is that it’s not an eyesore.

Designers should exist to eradicate friction points in people’s every day lives.

I graduated from Central Saint Martins with a degree in Product Design. This course laid my foundation with UX research and development methodologies, visual communication techniques and learnt to embrace the importance of prototyping.

I’m a fan of Agile Scrum.

My skills

95%
Illustrator
95%
Indesign
85%
Photoshop
75%
Branding
50%
Photography
80%
Print design
95%
Illustration
75%
UX design
80%
UI design
70%
Style guides
80%
Responsive web design
60%
WordPress
90%
Google Docs
30%
Google Analytics
15%
A/B testing
15%
SQL
65%
HTML
65%
CSS
55%
Bootstrap
20%
SASS
40%
GitHub
60%
Agile
85%
Scrum

Design Thinking & Agile Methodology

Good communication

I believe in having good communication with the team and provide a consistent tone and message to the customers

Constant improvement

Create a learning environment for constant improvement; spread knowledge and weed out friction points systematically

Short feedback loop

Understand the stakeholders’ needs and frequently include their feedback in order to create a relevant product

Working product

It’s not enough to only strive to develop a working product but design a product that users would want to use

Hobbies & interests

Psychology

Understanding the reason behind people’s actions is fascinating to me. My topics of interest include Transactional Analysis, Myer Briggs Type Indicator personalities and their cognitive functions, and behavioural economics.

Digital painting

In my spare time, I like to paint on Photoshop for fun. You’ll be able to see some of these works in my portfolio. Some of my favourite artists include Gustav Klimt, Ai Yazawa and Audrey Kawasaki.

Singing

My friends and I frequently like to see which songs we can ruin at karaoke bars. Join us for a session and you’ll be acquainted with my rendition of some Steel Heart, The Darkness, Taylor Swift and Disney classics.

Gardening

To be responsible for a seed’s growth, health and finally reaching maturity, requires a lot of nurturing and patience. Being close to greenery is a great excuse to be outside in the sunshine and to take time to notice the details of nature.

I’m here. Come and say hello!

If you would like to connect with me on LinkedIn, InstagramGitHub or contact me directly:

Have an idea of what you’d like?

Pop me a message and let’s start designing